Complex Market Studies

At datafields we also develop complex and extensive Market Studies. For these we use different data gathering methods such as desk research, interviews, field research, telemarketing research and mystery shopping.
We have developed several studies for international clients analyzing the market as a whole and providing forecasts for a period of 5 years.

Our reports are extensive, explaining in detail the subtleties of the market, competitors and consumers, analyzing trends and providing valuable and actionable information in real time.


Example:


Task:

  1. Market study on consumer electronics products in Portugal, including evaluation of different brands’ performance as well as product performance and sales forecasting for 2010 – 2015.
  2. Market study on tourism for São Tomé e Príncipe, Mozambique and Cape Verde


Solutions:

  • Desk research, interviews, field research, telemarketing research and mystery shopping
  • Extensive data analysis, providing market intelligence, competition analysis and forecasting market performance for the period 2010-2015.