Focus Group as a Marketing Tool

Datafields customer is a natural healthcare multinational who was looking for a celebrity to endorse new products which the company was going to launch in Portugal. In order to find out Portuguese consumers’ views on different natural products and possible celebrities to endorse those products, Datafields developed a Focus Group study.

Datafields was responsible for the selection of the participants and its demographic profile. We have also monitored the session and we have provided an extensive report and analysis of the results. From this we have also helped the customer develop the best strategy and implement the findings, including developing marketing campaigns and contracting the celebrities.

 

 

 

In Summary:

 

Task: market study to find out Portuguese customer’s views on different natural products and possible celebrities to endorse the launch of those products in the Portuguese market.
 
Solution:
  • Defining and development of Focus Group study to assess all of the required information.
  • Selection of Focus Group participants.
  • Monitoring of the sessions.
  • Report and extensive analysis of the results.
  • Implementation of the findings.