Promoting an Event to a target audience

Datafields was contracted by a French customer wanting to promote an event to HR managers of top Portuguese companies.

Our team developed the project opting for different solutions. We have selected a Business Database with the correct profile for the event in question. We have also done a telemarketing exercise to contact Human Resources Managers coupled with a targeted Email campaign to promote the event.

In order to increase response we have also sent out a personalised mailing of the event brochures and performed a follow up campaign.

 

In Summary:

Task: Outbound campaign to promote an event to HR managers of top Portuguese companies for an overseas client.
Solution:

  • List gathering and data profiling
  • Telemarketing exercise to contact Human Resources Managers
  • Targeted Email campaign to promote the event
  • Personalised Mailing of the event brochures and a follow up campaign.