Market & Marketing Research

At datafields we have developed different reseach using different methods and methodologies.

Our market research allows customers to have a better idea of all aspects of their business environment. With our research we are able to answer questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up our clients' business environment.

Our marketing research projects are designed to provide management with relevant, accurate, reliable, valid, and current information. With our marketing research you will be able to know your customer better, know customers' expectations and use this in your product or services definition.

Contact us if you need:

  • Qualitative research
  • Quantitative research

In some cases, there is the need to use mix methods because combining different approaches is sometimes the best way to answer key research objectives. At datafields we can advise you on the best methodology to design the perfect Market and Marketing Research to gather the intelligence that will allow you to make informed decisions to move your business forward, identify opportunities and solutions.

At datafields we also use Primary Research and Secondary Research (also known as Desk Research; we use Internal Desk Research and External Desk Research). There are other data collection methods we make available to our clients: surveys, focus groups, personal interviews, phone interviews, street interviews, amongst others.

In order for you to have a better idea of the type of research projects we do, you can read our Case Studies.