Datafields customer is a natural healthcare multinational who was looking for a celebrity to endorse new products which the company was going to launch in Portugal. In order to find out Portuguese consumers’ views on different natural products and possible celebrities to endorse those products, Datafields developed a Focus Group study.
In a competitive market being the best is not enough and does not guarantee anything in terms of success. In order to beat the competition and win in a financially stressed market companies have to be creative in their approach to win customers.
The challenge was to find potential customers for our client’s new office development.